Overview
This policy explains what information VORÉ Clothing, an independent clothing label, collects when you use this store, why we collect it, and how it is protected. By using this site or placing an order, you agree to the practices described here.
Customer information
When you place an order, browse the store or contact support, we may collect your name, email address, phone number, shipping and billing address, order history and any message you send us. We collect only what is needed to run the store and support you as a customer.
Payment information
All payments are processed by our payment gateway partner, Cashfree Payments. Card, UPI and net banking details are entered directly with the gateway and are never seen, transmitted through, or stored on VORÉ servers. We only receive confirmation that a payment succeeded, along with a transaction reference.
Cookies & local storage
This store uses essential local storage to keep your cart contents between visits and to remember basic preferences. Disabling storage in your browser may prevent the cart and checkout from working correctly.
We also set a first-party cookie named vore_attr, kept for 90 days, which records the campaign tags on the link you arrived by, including the click identifiers that Meta and Google add to their ads. At checkout we attach that to your order so we can tell which campaigns actually lead to sales.
We use the Meta Pixel to measure our Instagram and Facebook advertising. It tells us when a visit, an add to cart or a purchase followed one of our ads, and lets us show ads to people who have visited before. You can clear or block cookies in your browser at any time, and you can limit ad personalisation in your Meta and Google account settings.
Analytics
We use Vercel Analytics and Speed Insights to understand overall traffic and store performance, such as which pages are visited, which products are popular and how quickly pages load. This data is aggregated and is never sold to third parties. Advertising measurement is covered separately under Cookies & local storage above.
How we use your information
- To process, pack, ship and support your order
- To send order confirmations, delivery updates and, where relevant, respond to a support ticket
- To detect and prevent fraud and abuse of the store
- To improve the store experience
Third parties
We share the minimum information necessary with couriers, for delivery, and payment gateways, for processing your payment. Attachments uploaded to a support ticket are stored with our backend infrastructure provider. Each third party operates under its own privacy policy and is used only to deliver the service you requested.
Instagram & social
We run our Instagram account with our own software, built on Instagram's official APIs. When you comment on one of our posts we receive your username, your Instagram user ID, the text of your comment and its timestamp. We use this to reply to you, to hide spam, and to flag anything that needs a person rather than an automatic answer.
Some of those replies are automated. Our software writes and sends replies to comments on our own posts without a person checking each one first. It never states a price, a stock level or a delivery promise, and anything resembling a complaint, a payment issue or a sensitive matter is passed to a person instead of answered automatically.
If you comment asking where to buy something, we may send you a direct message containing the product page link and then reply to your comment to say we have. We only do this in response to your comment, and if we cannot tell which product you mean we pass it to a person rather than guess. If you message us directly, we receive the content of your message so we can answer it. We do not use the contents of your messages for advertising.
Records of comments we have handled, meaning the comment reference, your username, the comment text, the reply we sent and the timestamps, are kept so that we do not reply to the same comment twice. They are not sold, not shared with advertisers, and not used to build a profile of you. Instagram itself also holds this data under Meta's own privacy policy, which governs the platform. You can stop all of this by deleting your comment, by not messaging us, or by blocking the account, and you can ask us to erase our records at any time.
Security
Access to customer and order data is restricted to authorised administrators, protected by authentication and access controls. Data in transit to this store is encrypted. No method of storage or transmission is completely secure, but we take reasonable, industry-standard steps to protect your information.
Data retention
We retain order and support records for as long as needed to fulfil legal, accounting and support obligations, after which they are deleted or anonymised.
Your rights
You can ask us to tell you what we hold about you, to correct anything inaccurate, to erase your personal data where we are not required to keep it, or to withdraw your consent to advertising and analytics. Open Contact Support or email care@voreclothing.com.
For deletion specifically, our Data Deletion page sets out what we remove, what we are required to keep, and how long it takes. We respond to support messages within 24 to 48 business hours and complete data requests within 30 days.
Contact & grievances
For anything about your data, write to care@voreclothing.com or open Contact Support. That address is also our grievance contact, and reaches the person responsible for answering data questions. If you are in India and you are not satisfied with how we have handled a request, you may complain to the Data Protection Board of India.